Privacy policy

Your privacy matters to us — here's exactly how we handle your information.

Last updated: April 28, 2026

Goodnight Moon operates this store and website to provide you with a curated shopping experience (the "Services"), powered by Shopify. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described here.

"Personal information" refers to information that identifies or can reasonably be linked to you. We may collect the following categories depending on how you interact with the Services:

• Contact details — name, address, billing/shipping address, phone number, and email address.
• Financial information — credit/debit card numbers, payment details, transaction details, and payment confirmation.
• Account information — username, password, security questions, preferences and settings.
• Transaction information — items you view, add to cart, purchase, return, exchange, or cancel.
• Communications — information you include when contacting us for customer support.
• Device information — device type, browser, network connection, IP address, and unique identifiers.
• Usage information — how and when you interact with or navigate the Services.

• Provide & improve the Services — process payments, fulfill orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a personalized shopping experience.
• Marketing & advertising — send promotional communications by email, text, or mail, and show relevant online advertisements based on your activity.
• Security & fraud prevention — authenticate your account, provide secure payment processing, and detect or take action against fraudulent or malicious activity.
• Customer support — respond to your inquiries and maintain our business relationship with you.
• Legal reasons — comply with applicable law, respond to legal process, and enforce our terms and policies.

We may disclose your personal information to third parties in the following circumstances:

• With Shopify and other vendors who perform services on our behalf (payment processing, data analytics, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide advertising services. You may have a right to opt out of targeted advertising — see "Your Rights" below.
• When you direct or consent to our disclosure (e.g. shipping products or using social media integrations).
• With our affiliates or within our corporate group.
• In connection with a business transaction (merger, bankruptcy), to comply with legal obligations, or to protect our rights and the rights of our users.

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to Shopify and third parties in other countries in order to provide and improve the Services.

To learn more about how Shopify uses your personal information and to exercise any rights related to Shopify's processing, visit the Shopify Privacy Portal.

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request deletion.

We do not knowingly sell or share personal information of individuals under 16 years of age.

No security measures are perfect or impenetrable. We recommend you do not use unsecured channels to communicate sensitive information to us.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Depending on where you live, you may have some or all of the following rights. These rights are not absolute and may apply only in certain circumstances.

• Right to Access / Know — request access to personal information we hold about you.
• Right to Delete — request deletion of personal information we maintain about you.
• Right to Correct — request correction of inaccurate personal information.
• Right of Portability — receive a copy of your personal information and request transfer to a third party.
• Right to Opt Out of Targeted Advertising — depending on where you reside, opt out of the sale or sharing of your personal information for targeted advertising purposes.
• Managing Communications — opt out of promotional emails at any time using the unsubscribe link. We may still send non-promotional emails related to your account or orders.

To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising your rights. We may need to verify your identity before processing your request.

To learn more about how Shopify handles your data and to exercise rights related to Shopify's processing, visit privacy.shopify.com.

A cookie is a small file downloaded to your device when you visit our Site. We use functional, performance, advertising, and social media cookies to improve your browsing experience and understand how people use our website.

Most browsers automatically accept cookies, but you can manage them through your browser's settings. Please note that removing or blocking cookies may negatively impact your experience and some parts of the Site may no longer be fully accessible.

For more information on managing cookies, visit allaboutcookies.org.

The Services may include links to third-party websites. We are not responsible for the privacy or security of those sites. If you follow a link to a site not affiliated with us, we encourage you to review their privacy policies. Our inclusion of such links does not imply any endorsement of their content or operators.

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised policy on this page and update the "Last updated" date.

If you have a complaint about how we handle your personal information, please contact us. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

Questions about your privacy?

We're happy to help — reach out anytime.

4388 France Ave S, Minneapolis, MN 55410  ·  952-285-5252